Our services

At Impeller Labs, we deliver solutions that propel companies forward. Whether you're looking to launch a new venture or transform an existing business, we're here to accelerate your journey.

We do more than advise. We do the work.

Embrace the future with confidence, achieve your ambitions and make a lasting impact. Let us help you shape your growth and create a best in class market position with real impact on your bottom line, delivering real ROI.

It’s not just about founding a company and building a great product through technology
If you can't figure out how to operationalise that vision, you fail
If you can’t figure out how to get traction, you fail
If you can’t figure out a predictable and recurring sales cycle, you fail
If you can’t expand, you fail
If you can't figure out the right structure for scale, you fail
Execution is everything

We are committed to helping our Customers every step of the way

Founders

Do you know what propositions and business models will create growth in your industry leveraging scientific research?
Can you unleash innovation and turn this into new lines of revenue?

How ready are you and do you have the right capability?
Do you understand what organizational structure, people and processes are required to deliver performance and resilience with minimal talent investment?

Are you clear about which one out of 100 million startups you should partner with to help accelerate your future vision and turn this into reality?

Would you like to avoid paying a Big 4 consultant and leverage Silicon Valley knowledge and experience instead?

Corporates

Your strategic growth partner

Innovation Strategy & GTM

Explore the forefront of transformation. Invest in tomorrow's success today. Leverage the latest tech

Growth Strategy
Understand the ideas, propositions and business models which will create growth in your industry and define your strategy to participate in them.
Overarching strategy and opportunity development

Creation of an innovation centre of excellence or lab

Driving 10x revenue growth new lines of revenue

Growth 10x

Elevate your vision and speed towards achievement. Unleash exponential growth potential

Explore new lines of revenue
Create and scale new growth propositions as part of your core business units or as stand-alone ventures. Drive commercial revenue growth. Manage risks effectively

Deliver your strategic growth priorities by partnering with our global corporate and scale-up network. We can help you understand the top companies to partner with

Operational Excellence

Drive operational resilience with speed and scale
Execution readiness and the right capability
Design and build the organisational structure, people and processes to deliver performance and resilience
Connection to talent and specialist recruiters

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Our capabilities

We actively engage in the work, propelling commercialisation and innovation. Building and delivering day-to-day operational support to transform companies to breakaway commercial successes.

Value proposition creation workshop
Business model canvas
Full Sales & Marketing Diagnostic to identify strengths, weaknesses and gaps
Go market strategy today and tomorrow
Competitive landscape
Commercial business models and metrics
Monetisation guidance
Sales strategy, sales management and sales operations
Agency and enterprise landscape
International expansion, growth scaling
Sales Academy training
New lines of business
Growth Marketing
Partner ecosystem assessment and approach
Cross sector partnerships
Implementation advice
Playbooks
Public private partnerships for ecosystem growth
Future capability development
Leveraging new technologies grounded in research
Connection to emerging tech companies
Uncover new market opportunities
Define new pathways to establish sustainable growth.
Identify the most significant moves for your business, brand and portfolio.
Collective knowledge of a diverse group of partners to accelerate innovation, reduce risk, and drive growth with open innovation.
Leverage the innovation scorecard
Growth strategy and strategic planning
OKRS
Measurement and core metrics frameworks
Business operations and process optimisation
Organisational design and people planning
Strategic change framework development
Innovation to operations translation
Financial, legals, budget and business planning
Ability to execute
How to drive effective change management for growth, with speed and scale
We help you design up-skilling programs to enable change
Existing team evaluation, roles, alignment, productivity
Compensation planning, hiring and onboarding
Connection to technologists, software engineers and commercial sales specialists
Connection to emerging tech ecosystem
Connection to specialist recruiters
We will make introductions to investors on a percentage of funds raised basis if you're suitable
Connection to VCs such as BGF Ventures, Albion, Sie, Samsung Ventures, Octopus Ventures, MMC, Mercia Technologies, Beringea, Frog Capital and Angel investors through partners.
For larger entities we can connect you to private equity acquirers such as KKR, Bridgepoint, HG Capital, Inflexion and others.
Pitch preparation help
Tap into our partner network to reach new markets and customers that may have previously been inaccessible, and increase innovation and market share

University ecosystem

We can support Founders leveraging science based research from spinout to growth.

Experienced collaborators with the Oxford University Innovation ecosystem, including both academic Professors and exceptional scientific founders who are shaping the future.

Our team understand the challenges scientific founders face from inception to exit. Let us help you navigate your journey to fulfil your ambition

Academic Professors and science based tech founders
Oxford, Cambridge, Stanford, Imperial, UCL, MIT etc
Oxford University Innovation backed
Oxford Science Enterprises backed
IP & Protection
Commercial model
Approach and process
New market opportunities for innovative science.
The 3 horizons model should be used to set the growth strategy, which will help inform an innovation strategy.
1-5 years for scale - ups
How long will it take to see results? When can you expect to generate profit? What is your expected ROI (return on innovation)? At what stage?

Our Approach

Are you ready?

Identifying companies ready for growth and scale
Discovery

We work with leadership and investors to find the pain points
Opportunities to support your strategic goals
Evaluation

Analysis, evaluation of the current state
Business model validation
Market opportunity
Strategies to propel you forward
Proposition and market fit
Implementation & future proofing

Collaboration to deliver value. Focus on retention, customer satisfaction
A future facing lens to understand what's next. Future proofing. Diversification through new lines of business

Driving revenue impact the Silicon Valley way

The only way to for any B2B/B2C company to succeed is to create high quality new pipeline week in, week out for the following quarter, year and 5 year time horizon. It’s the secret to hypergrowth, hyperscale and insane value creation.

However, Founders and Corporates are struggling to reach their potential because they lack the essential sales skills developed over the last decade in Silicon Valley.

Targets are missed, CEOs and sales leaders fired, A & B rounds fail and potentially great companies die. Even the economy suffers! Our best practises are changing this. We up-skill by teaching you best practise in how to build a world class inbound and outbound lead generation machine and transform your revenue growth.